Monthly Archives: September 2015

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5 Reasons to Use Printed Marketing Materials

We live in the digital age. Social media, online advertisements, these are prime examples of how businesses have switched gears on marketing to their clientele. However, it is important not to rule out printed marketing efforts. Print excites people. Unlike online content that anyone can post, print gives the information you are viewing a form [...]

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The Do’s and Don’ts of Envelope Design

Envelopes can be designed by the business or can be outsourced to another company or a graphic designer. You can use graphics or bold color schemes to stand out; or keep it basic and use a more generic black and white design. Whatever method you use, the goal is the same. You want the letter [...]

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5 Resourceful Ways to Use Business Cards

Every day we see the dramatic ways business cards are changing. No longer are black and white business cards the only thing you see. People constantly strive to make their card stand out from the rest, whether by colour, font, shape, or more. However, the business card is only half the battle. Once you have [...]

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Five Benefits of Using Letterhead

Business correspondence occurs from the self-employed or small businesses, all the way up to the large corporations. Most businesses will use some form of letterhead for these interactions. Letterhead can be outsourced and purchased in bulk quantities, or you can print your own whenever it is needed. This business stationary essential offers a wide range [...]

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5 Tips for Creating an Effective Poster

Posters are a great way to spread your message to a wide audience. However, not all posters attract the interest of the viewer. Thus it is vital to have a poster that stands out and draws the attention of your viewers. Creating an effective poster requires a variety of factors. A few of these tips [...]

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5 Advantages of Using Flyers

Flyers can be used for attracting new customers, for office announcements, or to retain current clients. They are a great way to get your message out there and in the hands of your prospects. Often times, the benefits of these printed marketing materials can be overlooked. However, with the right design, a flyer can really [...]

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5 Key Elements for Effective Compliment Slips

Business cards, letterhead, and notepads are three items traditionally associated with branding, networking, and business communication. However, one indispensible printed material that is often overlooked is the compliment slip. These small slips of paper when used correctly promote goodwill, branding, and a professional corporate image. Compliment slips are also a great way to express gratitude [...]

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5 Tips to Creating an Exceptional Brochure

Any time you create a piece of marketing material, you send out an impression about your company. If you give out the wrong impression, you can miss out on potential clients or other business prospects. Therefore, it is essential to make a brochure that stands out and is effective. If you are unsure what to [...]

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5 Questions to Ask About Your Brochure Design

One of the most used printed marketing materials, aside from business cards, are brochures and flyers. Brochures are professional, economical, and effective. Plus they can be distributed just about anywhere. With so many people viewing brochures, it is important to make a good impression with your design. You need to keep your clients and prospects [...]

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