It’s a proven fact that the more familiar a brand is to a consumer, the more likely she is to ask for it specifically. Advertising – traditional as well as new media – thrives on this principle. This is why as a small business it’s a good idea for you to use the different pieces of marketing material to reach out to your consumer. Counter Displays can be a great way to get the attention of clients as well as prospects, whether you’re a retailer, a manufacturer, an inventor or a service provider.

 

Use displays to introduce your brand

Even though we’d like to, we cannot meet every person who may be right for our business. In fact, sometimes we may not even know if someone needs our products and services. The counter display does what your business card cannot – it introduces your brand to the consumer even if you haven’t met each other personally!  Displays at a store or business fair help your consumer to see you and eventually make a mental note of what you have to offer. Counter displays can increase your business leads by almost three times.

 

Choose from a variety of sizes and materials

You have the option of choosing a single display size or a mix of different sizes depending on your needs. Your marketing message, location of display and duration of messaging will influence your decisions about the materials as well. For example, if you’re looking to stand out at a business expo you can go for A3 size at the entrance of your stall and A5 on counter tops inside. If you’re looking for durable displays that will be braving the elements, going with a laminated material will be a better investment. Take a look at the many options on offer at Adelphi Design & Print (https://www.adelphi.net.au).

 

Location, location, location

Where you put up your displays can be best determined by where they’re most likely to catch your consumer’s attention. If there’s an offer you’d like them to see for a big ticket purchase, it probably best to introduce it early on in the shopping experience. But if you’re relying on encouraging impulse buys, the check-out counter can work wonders for you. Another important thing is to display your messaging where your consumers are likely to notice it. Bring you brand into the consumer’s world. For example, you may be a boutique apparel business and you know that your clients frequent a chain of coffee shops. It’s a good idea to put your displays on the tables at the coffee shops or even near the bulletin boards.


Messaging and Design that Grabs Attention

Like any other marketing tool, what you say and how you say it is really important when it comes to counter displays. While you may have a very simple proposition, investing some time to create a concept message and visual language will go a long way. If your counter display has a catchy line with an attention-grabbing design, a big chunk of your marketing is taken care of. Now all that remains is for the client to be convinced of the sale. It’s also a good idea to make sure that your counter display embodies your brand. Marketing today is all about ensuring the brand image extends across different media, while harnessing the strengths of each medium.

 

Put this knowledge to use and see if your business will benefit from counter display marketing. And the best thing is that it’s easy to print these without creating a huge dip in your finances.

To print some great counter displays for effective marketing, place an order with our hassle-free online ordering tool. You can also call the Adelphi team on 1300 134 894 or email us at quotes@adelphi.net.au to discuss your project in detail.