We live in the digital age. Social media, online advertisements, these are prime examples of how businesses have switched gears on marketing to their clientele. However, it is important not to rule out printed marketing efforts. Print excites people. Unlike online content that anyone can post, print gives the information you are viewing a form of credibility.
1. Printed Materials Are Tangible.
Unlike an online advertisement, catalogues, posters, and brochures are all tangible. They are physical items that your consumer can keep. When prospects view online marketing efforts, your clientele or prospects will only see your marketing efforts when they have that screen loaded on their computer. Once the electronic device is no longer accessing the content, it’s gone. The only definite way your viewer will see it again is if they search for it. Printed materials can be kept for as long as the individual wants the information.
2. Printed Materials Can Travel.
Although electronics have come a long way, they still aren’t able to go everywhere. Printed materials can be taken just about anywhere. Not to mention, you don’t have to have access to electricity or Wi-Fi to access the information.
3. Printed Materials Get More Attention.
Online marketing can reach a lot of viewers. The downside is that the average person only skims a typical webpage for 15 seconds before moving on. Printed materials get more attention from their viewer. These efforts allow the person to look over the information at their leisure, enabling them to focus more on the content.
4. Graphics Are Astounding.
Just as technology has allowed us to take better and better pictures, it has also give the ability to print better imagery. Printed marketing efforts have drastically benefited from these graphic upgrades. For instance, catalogues can showcase a wide variety of products. This allows the viewer to brose around and view items they may not have seen otherwise. Items they may not have realized they wanted. Online search efforts tend to put products into categories, and unless your view is searching for that specific item, they could miss out.
5. Printed Materials Can Drive Traffic.
Once you have created a website, you have to find a way to get traffic there. A great way to do this is by sending a post card, flyer, or even a catalogue that showcases your business, as well as provides the URL address for your website. Studies have shown that customers who received direct mailing marketing efforts that direct them to a website spend more money than those who receive nothing. Printed materials can not only drive traffic but they can also connect your online and offline business.
Everyday more and more people turn to online marketing efforts. However, it is important to remember how relevant and effective printed marketing efforts still are. Printed marketing materials are a great way to get your message out there. They offer astounding graphics, and are an excellent way to increase traffic to your website, blog, or social media pages.
Adelphi Design & Print can help you to design and print a catalogue that fits your needs. With a wide range of papers from 113 gsm all the way up to 400 gsm FSC Certified (Forest Stewardship Council) boards. You can choose the same paper throughout (self cover), or choose a heavier cover with Matt or Gloss Lamination finishes. Feel free to call the Adelphi team at 1300 134 894 or email us at [email protected] to discuss your project in more detail.