One of the most used printed marketing materials, aside from business cards, are brochures and flyers. Brochures are professional, economical, and effective. Plus they can be distributed just about anywhere. With so many people viewing brochures, it is important to make a good impression with your design. You need to keep your clients and prospects interested. Make sure your brochure is favourable by asking yourself these five questions.
1. What Is the Purpose?
Are you giving a presentation to people who are not familiar with your business? Maybe you’re creating a ‘how to’ guide to use your product for your clientele. First and foremost, you need to know what you are trying to achieve with your brochure. If you don’t know, then you are just wasting your time and your money. Remember with any brochure, you are either persuading your viewer or informing them.
2. Who Is My Target Market?
Your target market sets the entire tone for your design. You have to make sure the brochure speaks the same language as your target market for it to be effective. For instance, if you are trying to reach teenagers, spend some time with them. Figure out the way they speak and provide a message they can relate to. Avoid using technical terms that they will not understand. The simpler your message is, the easier it will be to connect with your target market.
3. What Is the Message?
One of the biggest ways to lose your clients or prospects is to have long, dense paragraphs or a vast amount of messages. People want brochures to get right to the point and are easy to read. Make sure to use strong sentences and avoid using clichés. You want your information to be attention-grabbing. Avoid using multiple messages. This tends to confuse your readers, and confused readers stop reading. Focus on creating a clear and simple message.
4. Is It Personal?
Any effective design connects on some level with your audience. Think of it this way. Would you rather listen to a long lecture from a scholar or one of your good friends telling you a spirited story? Avoid talking about how great your business is. Instead talk about ways your product or service can improve your clients or prospects lives.
5. Does My Brochure Look Professional?
Does your design look cluttered? Does the design effectively use font, colour, and graphics? Whether you are using clip art, photographs, or another form of imagery, one of the quickest ways to downgrade your brochure design is by using poor quality graphics. Not only does poor graphics make your design look cheap, but it is a sure fire way to get your brochure thrown in the trash.
Keep these questions in mind when you are creating or looking over your brochure design. Avoid making common mistakes. Spend your efforts creating a lasting impression with your brochure. After all, the more effective your design is, the more likely it will be read instead of thrown in the trash.
Adelphi Design and Print offers 15 different paper stock options for your brochure needs. This includes two different gsm (or grams per square meter) options on recycled paper for those looking for a more eco-friendly alternative. If you’d like to discuss your brochure options in more detail, please call us at 1300 134 894 or email our team at [email protected].